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Datrix: strategic partnership with Seed Group, a major player in the United Arab Emirates


The Italian group continues on its path of growth and internationalization by bringing AI-based innovation to the Middle East 

Dubai / Milan, 28th March 2023 Datrix S.p.A., a company listed on the regulated market Euronext Growth Milan, organized and managed by Borsa Italiana S.p.A. (ISIN code IT000546837, DATA.MI), announces an international strategic partnership with Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, with the aim of revolutionizing the Artificial Intelligence sector in the Middle East. The deal, which will give rise to the newco Datrix AI Solutions MENA, gives continuity to the worldwide expansion project, which had already begun with the acquisition of the American company Adapex in 2021.

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.

Seed Group will provide Datrix with the guidance it needs to reach the right audience and access top decision-makers in the government and private sectors. The partnership will also help Datrix contribute to bringing the latest technological innovations to the UAE and the Middle East region, in the wake of the estimated 14 percent impact of AI growth on the UAE’s GDP by 2023. 

As part of the partnership, Datrix will pool the combined expertise of the different business areas, with a particular focus in the first phase on the data science and AI know-how applied to Industry 5.0 of the new player Aramix, in order to better capture business development opportunities in the Middle East market. This becomes more valuable on complex projects and in challenging sectors with significant weight in the Middle East, such as oil & gas, energy, utilities, construction, the infrastructure world and large industrial hubs.

Hisham Al Gurg, CEO of Seed Group, said, “We are excited to partner with Datrix and contribute to the growth of the AI industry in the region. Especially given the fact that potential impact of AI for the Middle East by 2030 is predicted to reach over US$320 billion. Datrix’s expertise in sustainable AI solutions will complement our existing capabilities and help us deliver more value to our clients.”

We are honored to have Seed Group as a strategic partner. The Middle East market and, in particular, the UAE market, characterized today by strong economic growth and a rapid wave of innovation, represent an extraordinary expansion opportunity for our AI services, and this partnership will allow us to accelerate this process. In our development plans we foresee an increasing contribution of international revenues to the Group’s overall growth, and the agreement we have just signed moves in this direction,” comments Fabrizio Milano D’Aragona, CEO of Datrix. “In our vision, artificial intelligence is a powerful means to an end, always aimed at measurable results in terms of cost efficiency, maximizing business performance and mitigating risks.”